Prepare Your Kids for School with a Full Optometric Test

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One-quarter of school-age children suffer from a vision problem, but without a comprehensive eye exam, these issues can be misdiagnosed as a learning disorder. Before your kids go back to school this year, take them for a full optometric examination to cover all of the following tests, named by the American Optometric Society and AllRead more…

Celebrate the 20th Anniversary of National Children’s Vision & Learning Month

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In 1995, president Bill Clinton named August “National Children’s Vision and Learning Month” to draw attention to the link between vision and learning. This year, we celebrate the 20th anniversary by spreading the word to yet more parents and educators that vision problems, left undiagnosed, can lead to significant learning problems that could easily beRead more…

Real Kids Receives Baby & Children’s Product News 2015 Reader’s Favorites Award Winner

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We are pleased to announce that Real Kids has won second place in the “Sun Glasses” category at this year’s Baby & Children’s Product News Readers Favorite Awards. Retailers who subscribe to the publication were asked to vote for their favorite kids’ sunglasses — and they choose our shades. You can find more information aboutRead more…

Blaze & Storm – Sport-Style Youth Sunglasses for Active Kids

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With spring right around the corner, now’s the time to start checking if your kids’ sports gear fits well and is up to date. One piece of equipment you must never neglect, no matter the outdoor sport or activity, is a pair of sunglasses. Sporty styles Storm and Blaze are two of our newest designsRead more…