Recess May Reduce Nearsightedness

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Although myopia (or nearsightedness) is normally inherited, cases have increased by more than 65 percent in the U.S. since 1970, according to the American Academy of Ophthalmology. Although myopia in children is correctable, it can become more severe in adulthood, increasing the risk of diseases such as glaucoma and retinal detachment. Fortunately, several studies suggestRead more…

Check Out Real Kids’ New Back-to-School Campaign!

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As you prepare your children for upcoming fall sports, outdoor activities and recess, make sure you add protective eyewear and sunglasses to their back-to-school shopping list. Even if skies are overcast, sun protection is essential for keeping young eyes safe from the damaging effects of UV rays. With many kids already back in school, now is an ideal timeRead more…

5 Ways to Prepare for Back-to-School Shopping

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Believe it or not, it’s possible to have an enjoyable back-to-school shopping experience. If you shop smart, there’s no need for you to spend a fortune on new clothes and school supplies. These tips will help you avoid the stress of back-to-school shopping, so that you and your kids can enjoy the trip together. Set a Budget Setting aRead more…

The Importance of Eye Protection from the Sun for Kids

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Parents are always concerned for their children’s health and safety. As a result, most kids sport sunscreen when outdoors. However, according to the Vision Council, more than half of parents neglect to enforce their kids to wear sunglasses, an essential aspect of sun protection for any child. Recently, the Wall Street Journal highlighted the dangers of overexposure to the sun, especially in youngRead more…