Blade & Swag – Shades Tweens & Parents Can Agree On

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For those with kids nearing their middle school years, you’ve probably experienced the ordeal of trying to find clothes and accessories your kids will wear… including sunglasses! Oftentimes, it’s a struggle to find shades they like in the store because many times the sunglasses designed for this age group feature cartoon characters and look asRead more…

Common Childhood Eye and Vision Issues

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As a parent, you’re all too familiar with some of the most common childhood illnesses, such as strep throat and stomach bugs, but when it comes to eye health, it’s not always easy to determine what could be wrong. For this reason, we’ve put together a list of some of the most common conditions andRead more…

What Parents Should Know About Kids and Low Vision

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Your children’s eye health is fundamental to the way they experience and interact with the world. Because humans are such adaptable creatures, it’s not unusual for significant vision problems to go unnoticed until children enter school. It’s important to know that these issues can impact the learning process. According to the AAPOS, low vision isRead more…

Simple & Sweet Valentine’s Day Crafts for Kids

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Enjoy Valentine’s Day with the ones you love the most by spending time together as a family. These simple-to-make crafts are perfect for cards and gifts while being fun for both parents and children.     Hand-Shaped Valentines There is nothing more adorable than little hands, making this Valentine’s Day craft from Martha Stewart theRead more…

Real Kids: New and Improved Sun Essentials for Kids

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We’re thrilled to share the new look of Real Kids with all of our readers! For a while, we’ve been working to improve our products to offer parents the best possible UV protection with styles of sunglasses designed specifically for the different ages and stages kids go through. As a result, we’ve created an extensiveRead more…