Today is the first anniversary of First Lady Michelle Obama’s Let’s Move! campaign to end childhood obesity. Mrs. Obama will be will be out and about promoting the campaign all throughout this week. Today she met with White House reporters and tomorrow she will make appearances on on NBC’s Today and ABC’s Live with Regis and Kelly. Since the natonal campaign’s inception there have been a great deal of accomplishments which include, but are not limited to:
- Passage of the Healthy, Hunger-Free Kids Act, a groundbreaking piece of legislation, was signed into law so all kids have healthier food in school and even more have access to a healthy lunch.
- Three of the largest food service providers have committed to improving the food they provide to schools to meet recommended levels of fat, sugar and whole grains over the next five years, and to double the fruits and vegetables they serve over the next 10 years.
- A series of new PSAs were released to help parents and caregivers make healthy food choices and increase physical activity.
- More and more families are seeing food and beverage packages with clear calorie information on grocery store shelves through a commitment from the American Beverage Association, the Grocery Manufacturers Association and the Food Marketing Institute to place clear calorie information on beverage and food packaging.
- A coalition of the Fruit and Vegetable Alliance, the Food, Family and Farming Foundation and the United Fresh Produce Association has committed over the next three years to put 6,000 salad bars in schools across the country, making fresh vegetables a more accessible choice for children.
- Let’s Move! is working towards the goal of 1 million Americans earning the Presidential Active Lifestyle Award (PALA) by September 2011. Organizations across the country are helping meet the goal: the National Football League (NFL) alone is signing up 200,000 kids.
- Teaming up with Let’s Move!, Disney, the National Hockey League (NHL) and Major League Baseball (MLB) are spreading the word through public service announcements (PSAs) airing nationwide, through this outreach, kids are inspired by their favorite actors and athletes to play sports and get active.
Information from USA Today.
Have you and your kids taken part in Let’s Move! yet? If so, leave a comment and let us know how you move!
For additional information on its initiatives and local Let’s Move! meet-ups visit the Let’s Move! website.