Partnership with Prevent Blindness
Real Kids Shades has partnered with Prevent Blindness to offer a “Star Pupils” branded pair of protective sunglasses. Twenty percent of the proceeds from the sale of these 100% ultraviolet (UV-A and UV-B) protective sunglasses will be donated to the children’s vision education initiative. You can purchase the Star Pupils brand of protective sunglasses here.
Melanoma International Foundation Seal of Approval
The Melanoma International Foundation (MIF) has awarded Real Kids its Seal of Approval. This signifies that Real Shades has met MIF standards for 100% UV protective eyewear for children. MIF developed its Seal of Approval endorsement as part of its mission to prevent serious sun damage and has recognized Real Kids for helping to protect children from permanent UV eye damage.
iParenting Media Award
iParenting has awarded its prestigious Media Award for Child Safety to the My First Shades® line from Real Kids Shades. My First Shades are the first family of children’s sunglasses to be named as a Media Award winner. The iParenting Media Award is widely recognized by both consumers and the youth products industry for its credible and objective method of determining outstanding products in the children’s marketplace.