How to Kick Off the School Year Right

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As a parent in back-to-school mode, the to-do lists seem never-ending. And while purchasing new school supplies and fall wardrobes leave you with little time to spare, we want to remind parents of an important step to factor into back-to-school preparations. In order to start the school year off right, it’s crucial during this timeRead more…

Sports Cited as Top Cause of Eye Injury in Children

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Little ones always seem to find trouble, which is why we tell them things like not to run with scissors. But when it comes to sports, we obviously can’t tell them not to play. While we often associate sports injuries with broken bones or skinned knees in children, eye injuries are incredibly common. According to theRead more…

Children’s Sunglasses aren’t Toys

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These are toys for children.   These are not.   Children’s sunglasses are not toys – they are necessary gear. It may be tempting to purchase those brightly colored glasses at the supermarket check out, but don’t do it! Children’s sunglasses are an important purchase because they protect your child’s eyes from damage caused byRead more…

Real Kids Shades Back to School Campaign

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Real Kids Shades knows how difficult this time of year can be for busy families. While there are many joys involved to getting the kids ready to head back to school, there can be some stress as well. We are doing our best to make this busy time of year less stressful for you with twoRead more…

Should Babies wear Sunglasses?

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We are often asked at what age babies should start wearing sunglasses. The answer is simply “as soon as possible”! Sun damage to eyes is permanent and non-reversible. Don’t take any chances with your child’s eyes that you will regret down the road. Don’t wait another day to get in the habit of putting sunglassesRead more…